We provide an escape from the dust, the chaos, and the crowds which characterise so many African city centres.

Our brand DNA incorporates the belief that a unique African-centric hospitality group can provide the very best of experiences at a reasonable cost.

Consequently, the cookie-cutting, formulaic approach which blurs brand recognition is replaced by a sustainable, sprightly and fresh series of offerings, showcasing the very best of local, each of them being unique and yet a recognisable part of a growing African brand.

The success of each offering requires a strong local flavour with a contemporary feel - which means building solid local partnerships, and emphasising local art and the expertise of the local pool of labour available.

Our promise is one of bespoke and personal attention, with space to stretch out in private rooms, sofas to sink into and gardens for quiet reflection. But above and beyond, what we offer is what and who we are: a social, stylish, surprising and sustainable mix of people, places and environments that stimulate connections with locals and visitors alike.

Staying close to home, the pilot project was in Lilongwe, Malawi with the birth of Latitude 13 in 2012.

Refurbishment and extension of the footprint of the ex-Japanese Ambassadors’ residence, confirmed the hunch that there was a huge appetite amongst local residents for a fine-dining restaurant, and amongst visitors for a boutique hotel.

Latitude 13 offered embassies, NGOs and corporates a quiet haven where their guests could work, stay and entertain, which was also popular with the local community.

On the back of the success of the concept, the management team secured further equity backing to expand elsewhere.

Zambia, with its great investment opportunities seemed the natural next destination and so within 18 months of purchasing the site, Latitude 15 opened in Lusaka in September 2014.

As our journey continues through Sub-Saharan Africa, opportunities abound. But none seemed more fitting for the brand than the highest peak in Kampala, Uganda, with its views over Lake Victoria for our next property.

Currently under construction and running on schedule for an October 2018 opening, Latitude 0 will encompass all of our core product offerings including 49 bedrooms and suites, signature bar and restaurant, and the region’s newest private members’ club which will incorporate our co-working spaces as well as gym and spa facilities.

This next exciting project will feature a unique cultural twist of Uganda which will be reflected in the décor, art and furniture. Our design team are already exploring ethical suppliers and local artisans working with Ugandan materials and local crafts such as pottery, bark and basket weaving.

Further brand growth is planned to take in the cities of Addis Ababa, Nairobi, Dar Es Salaam, Maputo, Harare and Bujumbura in the coming years.

Our ethical attitude to our existence is something we have always been passionate about and is at the heart of our commitment to the communities of which we are part.

Our statement interiors, that focus on local African authenticity are created by local communities using recycled, upcycled and sustainable materials to offer a unique vibe unlike any formulaic hotel.

We are proud to be true ambassadors for emerging African talent.

Our relationship with each local community is a symbiotic one with corporate responsibility and sustainability woven tightly into the heart of our brand. Each property exudes an individual spirit that embraces and celebrates local influence.

Curated original artworks form huge centrepieces in lobbies, ornate hand beaded textiles adorn the stylish bedrooms and our funky recycled furniture really pushes the boundaries of local materials.
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